Keep customers coming back after the handover.
Send a real-ink note after a sale or service visit so the customer remembers who looked after them and where to come back.
Of all direct mail is opened, read, or filed (JICMAIL)
Average response rate for warm direct mail (JICMAIL 2025)
Average ROI per pound spent on warm direct mail (JICMAIL 2025)
After the sale, most dealers go silent
Customers spend thousands on a vehicle and then hear nothing personal from the dealership. Automated emails feel hollow, and printed letters get tossed with the junk mail.
- Post-sale emails have low open rates and feel generic
- Printed thank-you cards look mass-produced
- Customers forget your dealership when it’s time to buy again
A handwritten thank-you they’ll keep on the fridge
When a customer receives a real handwritten note from the salesperson who helped them, it reinforces the relationship. They remember you, refer friends, and come back for their next vehicle.
- Personalised with the customer’s name, vehicle, and salesperson signature
- Written on branded dealership stationery with real ink
- Send automatically through RoboQuill’s API after a delivery or service visit
How automotive teams use RoboQuill.
After the handover
Send a handwritten note soon after vehicle delivery. Use the customer’s name, the vehicle and one detail from the handover so it sounds like your salesperson, not a template.
Service follow-up
After a service appointment, a handwritten note thanking the customer builds trust and increases the chance they return for their next service.
Birthday and anniversary notes
Mark the purchase anniversary or the customer’s birthday with a personal note. A small gesture that keeps your dealership top of mind.
Referral requests
Ask happy customers for referrals with a handwritten letter that feels genuine, not transactional. Include a referral incentive code.
What our customers say
Rated 5.0 out of 5 from 6 reviews · Read the reviews
“Out of the partners we work with, RoboQuill is exceptional and a key partner for direct mail. Above and beyond service, insights and quality. Would highly recommend.”
“Epic service from RoboQuill. They put together a beautiful mail out campaign for us, really seamless service, great value, will be using them again next time.”
“Absolutely fantastic experience with Stuart and the team. Exceptional, above-and-beyond customer service — highly recommend.”
“Excellent quality letters. Much better than the others in the market. Clean, crisp, thick writing card was used.”
Frequently asked questions.
How do car dealerships use handwritten letters?+
Do handwritten notes increase service bookings?+
Can letters be personalised with vehicle details?+
When should a dealership follow up after a vehicle handover?+
Keep exploring
Make every sale memorable with a handwritten note
Request a free sample and see the real ink for yourself. RoboQuill’s API can send notes automatically after each delivery or service visit.